When I first started Canvas Dreams, I wanted to pair my artistic background with technology, and build compelling, creative website services for my customers. We came to realize that the services we provide to our customers, are not as important as how we deliver them. We have built a reputation for being a friendly, personable, and approachable web host. We care about our customers, and we try to help, beyond the point where most competitors would have given up.
We’re not perfect, but looking back on an almost 17-year track record, I’m proud of our accomplishments, and the thousands of customers we have helped. In 2002, I had no idea where this would all lead. I just knew I wanted to try.
What was your dream when you started your business? What did you set out to achieve? Did you write up a business plan or mission statement? Did you draw up an org chart to see how your staff fit together to form a complete picture? Do you actively work on your business, building it to the next level or iteration? Do you retrain yourself and your team, to keep the brains fresh and ideas flowing?
A business is a blank canvas that is never finished. You paint it with your dreams, and you have to keep dreaming. If you stop innovating, your business can hit upon stagnation, a loss of direction, and a forgotten mission. Without focus, a business may amble on for a while, but it runs the risk of going off the road. A business needs a leader with clear vision, and a team united around that vision.
To last, a business must evolve, and its leadership with it. It’s why those years ago, we rebranded to Canvas Host, to highlight our emphasis on web hosting as our primary offering. I am blessed with a personality that is adaptable to change, but I recognize not everyone can do it as easily, or at all. Nevertheless, the evolution of a business will determine its outcome.
Over the years, change brings challenge. We have seen many customers’ businesses grow and decline, start and end, succeed and fail. At the start of this year, we decided to do something about it, and now offer a complete range of business consulting services: Operations, HR, finance, sales, marketing, and IT, to name a few.
We’ve already helped a number of companies get back on track: Their books cleaned up, the team refocused, the leadership counseled, new strategies introduced, and gently nudged out of the nest and back into the world. There is a limit to what we can provide, and we can’t force a business to spread its wings, but we can lead by example, and show that real change doesn’t have to be feared.
We’re pleased to announce a reboot of Canvas Dreams, the parent brand of Canvas Host, to showcase our business consulting capabilities, tell the stories of the brands we’ve helped, and demonstrate how our services could help improve your own business.